|
|
|||
The Future is Clear! - C-Thru Grips capitalising on golf’s colourful new image(November 7th 2005) Innovative grip designs causing a stir on tour and amongst UK golfers as C-Thru Grips satisfy golfers’ demands to stand out from the crowd As golf gets dragged into the 21st century courtesy of young colourful players like Ian Poulter, Nick Dougherty and Sergio Garcia, many golf brands are reacting to and benefiting from this refreshing change in attitude. Golfers are at last daring to be different, whilst retaining a healthy respect for the game and one brand at the forefront of adding some colour and individuality to the game is C-Thru Grips, an innovative product that enables golfers to brighten up their clubs and stand out from the crowd. C-Thru Grips are experiencing a huge upturn in demand helped by the fact that the grips are becoming a massive hit on tour with the likes of Thomas Levet, Miguel Angel Jimenez and Scott Drummond among a group of more than 130 tour players who have used C-Thru Grips recently. Levet has his own design while Jimenez uses a grip bearing the name of the Spanish region of ‘Andalucia’ and Scott Drummond’s design is a combination of his nickname and the Scottish flag. As Andy Stephenson from A-Z explains, “Putter grips were where we really started to make our mark about 18 months ago but more recently many golfers, including leading tour players are using C-Thru designs on their entire set. While the unique designs are the main selling feature it is important not to forget the premium quality of our grips. Performance-wise they are among the best in the business. They perform exceptionally well in the wet due to the proprietary Vulcathane compound and are very tacky in hot weather” It is not just the world’s leading players who want to display their patriotism or brighten up their clubs with fashionable colours or designs. C-Thru Grips have 100’s of designs to choose from including most national flags, a full array of bright colours and even grips bearing slogans such as ‘I’m the man’ and ‘King of the Green’. In fact any design is possible from nicknames to birthday messages. As well as the many individual designs, many clubs are selling grips with club crests on while there are also training aid solutions. The grips are very easy to apply and retail between £7.99 and £9.99 per grip fitted. With C-Thru grip sales up an incredible more than 300% for the first 5 months of 2005 there is no question a new craze his sweeping the fairways as golfers at last are daring to be different.
|
||