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TITLEIST EXTENDS FORGED IRON LINE WITH THREE NEW MODELS

(April 6, 2006) Fairhaven, MA - Building upon its rich forged iron history, Titleist extends the most comprehensive family of high performance irons in golf with the introduction of three new models - the tour-proven Forged 695MB and Forged 695CB, and the Forged 775.CB. The Forged 695 series is designed for the highly skilled golfer seeking a traditional blade iron with the latest improvements in technology. Both the muscle-back blade (695MB) and cavity-back (695CB) models feature a tuned center of gravity that provides for maximum shot control and workability with optimal launch conditions, energy transfer and solid feel. The Forged 775.CB provides high single digit handicap and aspiring golfers with better player preferred forged iron construction and a blended set design, offering maximum playability and a high, straight ball flight.

"We have expanded our best-in-class forged iron family with the new 695 and 775 models taking their place alongside the recently introduced Forged 735.CM. In total, we offer choices in blade size, shape, offset and loft specs that range from subtle to distinctly different, yet collectively meet and exceed the expectations and shot-making needs of serious golfers," said Chris McGinley, Vice President, Golf Club Marketing, Titleist. "Better players - that is, tour professionals, club professionals and competitive and aspiring amateurs - can distinguish, appreciate and benefit from these differences in design, feel and performance."

Forged 695MB and 695CB Irons


The Titleist Forged 695MB and Forged 695CB irons have been played in competition on the PGA Tour as prototypes since mid-2005. Preference across the worldwide professional tours is virtually evenly divided between the two models with players such as Ernie Els, who won the Dunhill Championship on the PGA European Tour the second week he put the new irons in play, Davis Love III, Adam Scott, Ben Curtis, Mark O'Meara and Stephen Leaney trusting the Forged 695MB. Meanwhile, Jay Haas, Fredrik Jacobson, Zach Johnson and Ryan Palmer are among those who opt for the Forged 695CB model.

"While there are distinct differences between the two iron models, the key feature is the patent-pending Z-Muscle Design in the Forged 695MB and the Z-Cavity Design in the Forged 695CB," said McGinley. "The Z-design removes weight from the heel area of the clubs, shifting the center of gravity closer to the face center for a solid feel, more efficient energy transfer and consistent launch conditions."

For in-depth Feature and Benefit information, please click on the links
below:


http://www.titleist.com/golfclubs/irons/695mb.asp
http://www.titleist.com/golfclubs/irons/695cb.asp

Forged 775.CB Irons


The new Forged 775.CB irons employ the similar blended technology as the popular Forged 735.CM irons favored by many of the world's best players with the added benefit of a slightly oversized design for maximum distance and forgiveness, especially in the long irons. The Forged 775.CB's will appeal to a wide range of golfers who either need or prefer oversize performance in the long irons blending to traditional short, all with the outstanding feel of a forging.

"With the introduction of the new 775.CB irons, Titleist invites a wider range of better golfers to experience the tour-proven performance, looks and solid feel of a high performance forged iron," said McGinley. "We've combined the blended set technology that has made our Forged 735.CM irons popular on professional tours around the world with the appropriate level of playability and forgiveness features allowing us to fit more golfers with a high-performance Titleist iron to match their individual game."

For in-depth Feature and Benefit information, please click on the link
below:

http://www.titleist.com/golfclubs/irons/775cb.asp

Price and Availability


The new irons come in both right and left hand and are available in golf shops immediately. The stock shaft for the Titleist Forged 695CB and 695MB models is the True Temper Dynamic Gold Steel (130g). The Forged 695 irons carry a suggested retail price of $135 per iron. The stock shafts in the Forged 775.CB are the NS Pro 100 (112g) and the lightweight Titleist 3970 (70g) graphite. The suggested retail price of the new 775.CB irons is $112 per iron/steel and $129 per iron/graphite.