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ROCKROLLER LAUNCHES NATIONAL INFOMERCIAL CAMPAIGN FEATURING THE ERNIE ELS TRAINING SYSTEM

DEL MAR, CA – May 11, 2006 – Rockroller LLC, makers of golf’s only tee-to-green training system, announced today that it has launched a new infomercial featuring the Ernie Els Training System.

“The infomercial really helps us to fully explain all the components of the Ernie Els Training System’” said Brad Adams, Co-Founder, Rockroller, LLC. “We’re very pleased with the initial response to it.”

The Ernie Els Training System includes the Tempotimer, the Stimpdimple™ and the Rockroller™, which provide a training system for every club in your bag and every shot in the game. An instructional DVD is also included. In addition to the complete system, all products are available individually in stores, on the web site and through the call center. The infomercial features PGA Tour Professionals Ernie Els, Luke Donald and Tim Clark. The 30-minute spot began airing on The Golf Channel in May.

The Tempotimer is a weighted (9.5 oz.) sleeve that fits on the shaft of any club in your bag and helps improve tempo, timing, distance, strength and accuracy. Over 100 professional golfers in the U.S. and Europe are now using the Tempotimer to fine tune their swing with every club in their bag.

The Rockroller is a device that inserts into the top of the putter grip and gives instant feedback on how a perfect putting stroke should feel. Users simply adjust the arm width and height and position the Rockroller on the biceps of their arms. They then use the patented hinge to adjust the system to their stance and address. This creates a triangular shape between the shoulders, arms and putter grip, forcing the golfer to duplicate a fluid pendulum stroke, which is the same stroke used by the best golfers in the world. The Rockroller can be used on the practice green, at home or in the office.

The Stimpdimple is a pocket size training aid that works with the golfer’s favorite putter to reinforce the perfect tempo and speed of a flawless putt. It fits easily on to the shaft of the putter and has two dimples to rest the golf ball in. The larger dimple is easier to use and the smaller one is more difficult. The goal is to keep the ball balanced in the dimple through impact. When using the Stimpdimple, golfers immediately begin building a smoother putting stroke.