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Elumina International Ltd., ProLink GPS Partner in Middle East, Levant and Egypt(November 10th 2005) Lease and Pay-for-Play Options Available to Course and Resort Partners
(TEMPE, Ariz.) -- ProLink Solutions, the world's largest provider of Global Positioning Satellite Management Systems ("GPS") for golf courses with over 700 installations worldwide, has partnered with Cyprus-based Elumina International Ltd. to install its state-of-the-art GPS system at select, high-end courses throughout the Middle East, Levant and Egypt.
One of the fastest growing businesses in the international golf industry, Elumina, through its associate Elumina International, is building the ProLink brand in: Bahrain, Egypt, Iran, Israel, Jordan, Kuwait, Levant, Lebanon, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. Elumina International will invest heavily in the GPS business and will provide innovative financing mechanisms that deliver incremental revenue to course operators. ProLink’s industry-leading GPS system boasts a high-resolution, 10.4-inch color LCD display unit, custom fitted to the front of each golf cart. The easy-to-read screen displays pinpoint-accurate distances to the hole, as well as clear graphics of fairways, greens, hazards and other on-course geographical features.
Better navigation of the course and taking guesswork out of the game boosts golfers' shot selections and, in turn, speeds pace of play. Other features include ordering food and beverage at the touch of a button on the ninth and 18th tees, as well as personal scoring and tournament leader-boards.
"We will focus our efforts in these countries and territories where the golf industry is going from strength to strength," says Jim Livie, Managing Director of Elumina International. "Our headquarters in Cyprus is ideally located to develop this business and we have in place a very aggressive business plan to deliver market leadership of the ‘buggy-mounted’ golf GPS business through the ProLink system.”
Livie adds that, “tremendous interest has already been shown by the major course and resort operators in the UAE, Arabian Gulf and Egypt, and new installations will come on line in the latter part of 2005”. “The real growth in the business will occur in 2006 as GPS installation will become a ‘must-have’ amenity for any operator involved in the premium golf course sector.”
With its innovative in-house engineering, mapping and technical services, Elumina International is uniquely positioned to extend the new phenomenon of ProLink GPS to the region.
Fadi Nammour, Finance Director of Elumina International says: "The region is now ready to embrace the technology that has been available in the USA for many years through the manufacturer, Prolink Solutions. The courses and resorts in the region cannot ignore the exceptional benefits ProLink delivers to golfer and operator alike."
Adding to its prestige, in September 2005, The PGAs of Europe officially endorsed the ProLink system as the "Official GPS of The PGAs of Europe.”
Sandy Jones, Chairman of The PGAs of Europe, said: "We welcome Elumina to the family of sponsors and supporters. Having witnessed their product in action, it is a great privilege to be associated with the company and a product making the game even more enjoyable to golfers the world over”.
Elumina International is pioneering a multi-national brand advertising program that will assist course operators in offseting the cost of, and even profiting from, the installation of the ProLink GPS system. The no-hassle, revenue-generating system is fully administered by Elumina International and its advertising partners.
"Elumina International intends to share in the new revenue streams [advertising] with its course and resort partners whether it is through a leasing arrangement or a ‘pay-for-play’ agreement,” says Livie. “In this way both parties will enjoy the benefits of the system in terms of the new profit being generated.”
“We are excited to team with Elumina International and to add this dynamic company to our growing list of trusted partners and distributors," says Lawrence Bain, President and CEO of ProLink Solutions. "Courses that rapidly adopt ProLink enrich their customer experience and customer service in addition to substantially increasing sales through our tried and true value propositions. We look forward to working with the Elumina International team to enhance golfers’ experiences and their international portfolio."
Course operators say the reliable and robust ProLink GPS system benefits food-and-beverage sales; green and cart fees; unobtrusive on-screen advertising; optimal tee-sheet yield; and marketing a competitive advantage to secure more golf rounds from new and repeat players.
For more information about ProLink GPS you can visit www.eluminaiberica.com or call our Cyprus office on +357-24-655218, e-mail: liviej@cytanet.com.cy
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