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GOLF RESEARCH IN PLAY LAUNCHES A REVOLUTION IN GOLF EQUIPMENT

New Golf Equipment Manufacturer and Online Retailer Introduces Its Premium-Quality, Highly Affordable G.R.I.P. Hyper Steel Hybrids, G.R.I.P. CNC Milled Wedges and G.R.I.P. Sweetness Putter

(April 13th 2006) GRAFTON, MASS - A revolution in golf equipment has begun with the launch of Golf Research In Play (G.R.I.P.), a golf equipment manufacturer and an online retailer dedicated to developing and offering the finest quality golf clubs - golf clubs that make the game easier to play, more fun, and more affordable for the recreational golfer. Available through www.gogrip.com, G.R.I.P.'s new, innovative golf club offerings include its G.R.I.P. Hyper Steel Hybrids, G.R.I.P. CNC Milled Wedges and the G.R.I.P. Sweetness™ Putter.

As a result of extensive research, G.R.I.P. was established to meet the needs of the "middle market" recreational golfers. These golfers desire technologically advanced, well-constructed golf clubs that add to the enjoyment of the game, while not being too expensive. They want to want to play better golf and increase their enjoyment on the golf course as a result of their club purchases.

"Through G.R.I.P.'s extensive research, we discovered an entire market of recreational golfers who share a passion for golf and are highly interested in new, affordable golf clubs that feature the latest designs and technology, but do not want to break the bank with their club purchases. Until now, this 'middle market' of golfers had been forgotten," said Robert Blumberg, president, G.R.I.P. "In response to their needs, we have developed 100 percent original golf clubs made from superior materials that are a fraction of the price of the current major golf brands."

G.R.I.P.'s new offerings include:

G.R.I.P. Hyper Steel Hybrids


The G.R.I.P. Hyper Steel Hybrids offer recreational golfers the distance of a fairway wood and the accuracy of an iron. Made from a heat-treated, cast steel, these hybrids are stronger than most golf clubs on the market. Hyper Steel produces a unique solid "ting" sound on contact as the ball explodes off the club face. In addition, these hybrids come pre-assembled with a heavy, six-gram brass screw in the heel and a lighter, three-gram aluminum screw in the toe for fade control and slice reduction.

Featuring the perfect amount of offset to give golfers additional forgiveness and accuracy, the G.R.I.P. Hyper Steel Hybrids are technologically advanced, easy to hit, fun to use and save strokes. Coming in four different lofts, including 2H, 3H, 4H and 5H models, and featuring Uni-flex High Modulus Graphite shafts, the MSRP for the G.R.I.P. Hyper Steel Hybrids is $69.95.

G.R.I.P. CNC Milled Wedges


To be launched in May 2006, G.R.I.P.'s CNC Milled Wedges are cast from 8620 mild carbon steel for a proper spin and an exceptionally soft feel on contact, unlike the craftsmanship behind traditional standard stainless steel wedges. These wedges feature unique milling gradient specifications to provide ideal spin rates and feel around the greens for precision shot-making. As a result of their design, each G.R.I.P. wedge makes it easier to address the ball, line up shots and control ball trajectory. Available in 52° Gap Wedge, 56° Sand/Fairway Wedge and 60° Lob Wedge models, and featuring a classic teardrop wedge shape and True Temper Steel shafts, the MSRP for G.R.I.P. CNC Milled Wedges is $49.95.

G.R.I.P. Sweetness Putter


The G.R.I.P. Sweetness Putter allows golfers to easily line up and aim putts with its eye-catching, oversized, two-bar design. With a center aiming line between its "Dual Tension Rods," golfers can visually align their putts and produce a straight putting stroke.

The front and back of the Sweetness putter utilize reinforced weighting ports for even weight distribution through the putting stroke and perfect balance from set up to follow-through. In addition, Sweetness features a double insert on the face of the club. The face's soft, CNC-milled aluminum center is surrounded by a soft polymer for producing a smooth, true roll. The MSRP for the G.R.I.P. Sweetness Putter is $69.95.

About G.R.I.P.


A revolution in golf equipment has been started by Golf Research In Play. Launched in April 2006, G.R.I.P. is a golf equipment manufacturer and an online retailer dedicated to developing and offering the finest quality golf clubs - golf clubs that make the game easier to play, more fun, and highly affordable for the recreational golfer. Delivering the best in high-performance golf technology, G.R.I.P. offers a 30-day satisfaction guarantee and a one-year warranty against manufacturers defects for all of its golf clubs.