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GOLF RESEARCH IN PLAY ANNOUNCES AVAILABILITY OF Its g.r.i.p. CNC MILLED WEDGES

52° Gap Wedge, 56° Sand/Fairway Wedge & 60° Lob Wedge Models Provide Ideal Spin Rates and Feel For Precision Shot-Making

(May 8th 2006) GRAFTON, MASS - Golf Research In Play (G.R.I.P.), a golf equipment manufacturer and an online retailer dedicated to developing and offering golf clubs that make the game easier to play, more fun, and more affordable for the recreational golfer, today announced the availability of the G.R.I.P. CNC Milled Wedges. Available through www.gogrip.com, G.R.I.P.’s CNC Milled Wedges are cast from 8620 mild carbon steel for a proper spin and an exceptionally soft feel on contact, unlike the craftsmanship behind traditional standard stainless steel wedges.

Available in 52° Gap Wedge, 56° Sand/Fairway Wedge and 60° Lob Wedge models, these CNC Milled Wedges feature unique milling gradient specifications to provide ideal spin rates and feel around the greens for precision shot-making. As a result of their design and their classic teardrop shape, each G.R.I.P. CNC Milled Wedge makes it easier to address the ball, line up shots and control ball trajectory.

The G.R.I.P. men’s wedges offer incredibly versatile, True Temper Steel shafts for a traditional feel and a penetrating shot trajectory, and the G.R.I.P. women’s wedges use a low-torque, high-modulus graphite shaft that is customized to complement the clubhead’s unique characteristics. In addition, each shaft is wrapped in an ultra-soft, all-weather polyurethane, two-piece grip.

“G.R.I.P.’s extensive market research revealed the fact that more than 50 percent of golf shots are hit from inside 100 yards. Specifically, we discovered that from inside 75 yards 52° Gap Wedges, 56° Sand Wedges and 60° Lob Wedges are critical to a golfer’s success,” said Michael Blair, director of golf club development, G.R.I.P. “In response to this research and the demands of the recreational golfer, we have developed high-performance, highly affordable wedges that are made from superior materials to help the recreational golfer play better golf.”

G.R.I.P.’s CNC Milled Wedge Offerings:

* G.R.I.P.’s 52° Gap Wedge (sometimes referred to as a “Scoring” Wedge) closes the distance between a golfer’s Sand Wedge and Pitching Wedge. It can be used from a variety of lies, including fairways, rough and sand. G.R.I.P. utilizes a specialized one-way (light-pressure) milling on the face of the club to provide a standard spin for longer approach shots that will help the ball to “bite” on the green.
* G.R.I.P.’s 56° Sand/Fairway Wedge allows a golfer to get out of the sand with ease. It is also an outstanding performer from the rough and the fairway. G.R.I.P. uses a one-way (medium-pressure) milling process on the face of this wedge for extra spin and control, delivering exceptional accuracy from a variety of lies.
* G.R.I.P.’s 60° Lob Wedge is used for shots requiring extraordinary spin control. G.R.I.P. utilizes a highly specialized, two-way milling process on the club face for the creation of high shots, with astounding spin, that stop “dead” on the green. Through G.R.I.P.’s research, it has found that the Lob Wedge is an essential club for clearing obstacles, including trees, and for accurate approach shots on raised greens.

Pricing and Availability


The MSRP for the G.R.I.P. CNC Milled Wedges is $49.95.