Expansive Education Conference Tees Off Each Morning of the 2005 PGA Fall Expo
(July 19th 2005) NORWALK, Conn. – The 2005 PGA Fall Expo will begin each morning with an expansive education conference featuring five professional tracks of more than 30 seminars from 9:00 a.m. to 12:30 p.m. at the Las Vegas Convention Center, Sept. 28-29. The professional development programs are presented by a partnership of The PGA of America and PGA Golf Exhibitions for the advancement of attending PGA Professionals, buyers and industry members.
Seminars are led by top industry experts and respected business leaders. Professional development tracks include General Management, Marketing & Promotions, Retail/Merchandising, Golf Operations and Core Competencies. Also, classes specific to The PGA of America’s Professional Golf Management and Play Golf America programs will be offered. Seminar topics are diverse and include Retail Trends, E-Marketing Strategies, Increasing Rounds & Revenue, Merchandising to Women and Golf Business Strategies to name a few. Conference attendees also will enjoy a new complimentary breakfast service each morning.
“Participation in the education conference has grown each year and become a meaningful component of the PGA Fall Expo,” said PGA Golf Exhibitions Vice President and Show Manager Ed Several. “The strong partnership with The PGA of America and top industry presenters allows us to offer compelling and informative seminars that teach valuable new ways to expand businesses and advance careers.”
"The education seminars offered during the PGA Fall Expo provide PGA Professionals with the opportunity to discover new ways to develop their career as well as expand their business," said PGA of America President Roger Warren. "Offering our members the opportunity to enhance their professional knowledge is one of the primary missions of our Association."
Industry professionals may register for the education conference at www.pgafallexpo.com or by calling 1-800-PGA-EXPO. PGA Members will receive MSR hours for their participation in the conference and Demo Night. The cost to attend the conference – unlimited seminars, course materials and daily breakfast – is $175 for PGA Members and $195 for general attendees.
Industry professionals attending the 2005 PGA Fall Expo will preview the products and services of more than 300 golf-related exhibitors within approximately 50,000 net square feet of space in the Las Vegas Convention Center (LVCC); test equipment in the ETC (equipment test center); discover the hottest apparel; preview the latest golf merchandise in the New Product Center; and participate in contests and special events packed into the final two hours of the event. This year’s Expo features new exhibit hours: Sept. 28th, 10 a.m. – 5 p.m. & Sept. 29th, 10 a.m. – 4 p.m.
Also, the popular Demo Night returns to the PGA Fall Expo on Sept. 28th from 6:00-9:00 p.m. at the Callaway Golf Center in Las Vegas. Golf’s top equipment and training aid manufacturers will be on hand for PGA Professionals and retailers to personally test products at the Strip’s premier practice facility. The Callaway Golf Center offers a two-tiered 113-stall lighted driving range; putting & chipping greens and a nine-hole lighted par-3 course. A networking party featuring a complimentary barbecue has been added to this year’s Demo Night to provide additional interaction opportunities among manufacturers and buyers.
The PGA Fall Expo is an industry event and not open to the public. PGA Members, golf buyers and industry professionals can register, make travel arrangements and hotel reservations online at www.pgafallexpo.com or by calling 1-800-840-5628. PGA Members can register easily with their member ID and golf buyers will need to show proof of industry status. Members of golf’s allied organizations and other industry professionals also may easily utilize online registration.
The PGA Fall Expo, organized in partnership with The PGA of America, is one of four leading golf trade shows in PGA Worldwide Golf Exhibitions’ global golf portfolio including the PGA Merchandise Show in Orlando; the Ontario PGA Golf Merchandise Show in Toronto, Canada; and the PGA Merchandise Show of Australia in Queensland.
(Education Conference Schedule Follows)
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2005 PGA Fall Expo Conference Schedule
Title Speaker Track Start Time
WEDNESDAY
Communication Skills for the X and Y Generation Employees Anne Obarski General Management 9:00am
Deliver Premium Value By Creating An "Aspiring Brand" Larry Gulko Marketing & Promotions 9:00am
Basic Visual Merchandising and Fixture Tips Lisa Langas Retail / Merchandising 9:00am
Dollars Per Round: How to Forecast Sales & Motivate Staff Tracy Moffatt Golf Operations 9:00am
Customer Relations/GEODE Model Greg Martzolf Core Competencies 9:00am
Not Everyone Can Buy Right, But Everyone Can Sell Right! Beth Ann Riecke General Management 10:15am
Got Trust? What's Your Brand Identity Handicap? Anne Obarski Marketing & Promotions 10:15am
Strategy of the Buy 1 Becky Wilkins Retail / Merchandising 10:15am
Drive additional pro shop revenue from outside your golf shop! Lisa Langas Golf Operations 10:15am
The Performance System Don Cook Core Competencies 10:15am
Visual Merchandising Tracy Moffatt General Management 11:30am
Attract, Retain, and Build The Most Profitable Customer Relationships Larry Gulko Marketing & Promotions 11:30am
Strategy of the Buy 2 Becky Wilkins Retail / Merchandising 11:30am
Retail Trends – Why you need to know them and use them in your golf shop today! Lisa Langas Golf Operations 11:30am
Business Plan Model Don Cook Core Competencies 11:30am
Overview of Certified Professional Program (complimentary program) Greg Martzolf Complimentary Program 1:30pm
THURSDAY
What It Takes to be a 5-Star Business Tom Shay General Management 9:00am
E-Marketing for Golf Facilities Tom Pasha Marketing & Promotions 9:00am
Retail Golf Business is Show Business! Anne Obarski Retail / Merchandising 9:00am
Key Performance Indicators (KPI) Greg Martzolf Golf Operations 9:00am
Lose the Wait! How to End Procrastination and Double Your Productivity in 60 Days or Less Noah St. John & Denise Berard Core Competencies 9:00am
Your Customer Doesn't Live Here Anymore Tom Shay General Management 10:15am
Traditional Marketing & Cost Saving Tips John Johnson Marketing & Promotions 10:15am
Merchandising to Women Part 1: They Don't Bite! Beth Ann Riecke Retail / Merchandising 10:15am
Yield Management Greg Martzolf Golf Operations 10:15am
Do Less, Have More: What Every Busy Person Should Know About Life-Work Balance Noah St. John & Denise Berard Core Competencies 10:15am
Advanced Professional Selling Skills Tom Shay General Management 11:30am
E-Marketing TBD John Johnson Marketing & Promotions 11:30am
Merchandising to Women Part 2 They Don't Bite! Beth Ann Riecke Retail / Merchandising 11:30am
Increase Tournament Rounds & Revenue Through Business Prospecting Tom Pasha Golf Operations 11:30am
Automated Open-to-Buy Forecasting & Management: Professional Planning for Professional Shops Tim Ogle Core Competencies 11:30am
Play Golf America (complimentary program) Don Cook Complimentary Program 1:30pm
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