Web News About Golf
 
 

Exhibitors Marketing in New Ways At the 2006 PGA Merchandise Show & Convention

(November 29th 2005) Exhibitors Utilize New & Enhanced Show Programs to Build Brand Loyalty and Grow Retail Profits

NORWALK, Conn. - The 2006 PGA Merchandise Show… & Convention, Jan. 26-29, in Orlando, Fla., is not the same PGA Show of recent history. Instead, it has become an interactive marketplace of multiple platforms for golf companies to promote their brand and influence year-round purchase decisions of thousands of leading PGA Professionals and key retailers.

Exhibitors are able to employ an expansive mix of custom marketing tools such as the outdoor Demo Day at Orange County National, the indoor driving range at the Equipment Testing Center (ETC), the Dream Golf Shop by Bauer International, PGA Magazine Travel Pavilion, Fashion Spotlight Fashion Shows, the New Product Center by Rede Golf, the Golf Event Magazine Tournament & Outing Pavilion, the new PGA Business Links Lead
Generator, live Golf Channel TV coverage, pre & post Show integrated marketing programs and many others designed to build companies’ brand and business while establishing and strengthening important relationships, influencing purchasing decisions and stimulating the business of the game.

“Today more than ever before, we are working hand-in-hand with all of our exhibiting partners to create a convention of golf solutions for PGA and golf industry professionals. Through our on-going dialogue with both exhibitors and Show attendees we have created a powerful platform for companies to promote their brands and products,” said PGA Golf Exhibitions Vice President and Show Manager Ed Several. “Top exhibitors like Callaway
Golf, Nike Golf, MacGregor Golf, Wilson, Tommy Bahama, Gear for Sport, Antigua, Bridgestone Golf, Tour Edge, Srixon, Mizuno, Ahead, Ashworth, Cutter & Buck, E.P. Pro, Fairway & Greene, PING Apparel and others are utilizing this platform to introduce new lines, demonstrate unique product benefits and showcase their merchandise in a new way.”

According to a post-Show survey, exhibiting customer loyalty & satisfaction ratings for the 2005 PGA Merchandise Show increased 11% and 14% respectively over 2004. Several attributes both increases to the growing number of Show marketing tools afforded to participating exhibitors. “Our new and enhanced programs for the 2006 PGA Show are designed to increase exhibitors’ exposure to attendees,” said Several. “These programs come as a direct result of exhibitor feedback indicating that promoting their company, attracting new customers and booking orders top their list of reasons to exhibit.”

In the same survey, exhibitors also revealed that the PGA Merchandise Show performs best as the premier event for the golf industry; is the best option for showcasing company/product; creates company momentum for the new season and is the best way to elevate business status/image within the industry.