Ben Sutton Golf School Expands Use of Callaway Golf Custom Fitting Solution

(September 6, 2005) Nation’s Longest Running Golf School Bolsters Popular Amenity

(SUN CITY CENTER, Fla.) Ben Sutton Golf School - the nation’s longest-running, largest golf instruction destination – has expanded the scope of its popular Callaway Golf Club Custom Fitting System.

The state-of-the-art, fully computerized system will now feature the latest models from Callaway Golf, including the company’s popular X-18 and X-18 Pro Series Irons and Big Bertha Fusion Irons. Callaway’s new FT-3 driver – one of the hottest clubs on the PGA TOUR – will be available for demo in October.

Additionally, all Ben Sutton Golf School instructors have been trained and certified as Callaway Golf club fitters. Following one of the school’s three-, five- or seven-day programs, students have the convenience and confidence of being outfitted by their “classroom” teacher. The clubfitting process includes but is not limited to: analyses of clubhead and ball speed; launch angle and trajectory; loft and lie; shaft flex and length, and grip size.

“The Callaway Golf Club Custom Fitting System is one of the real assets of the Ben Sutton Golf School, and we are excited to offer the expanded lineup of Callaway Golf products and trained clubfitters to our existing and future students,” says Dick Sutton, president of Ben Sutton Golf School.

Students at Ben Sutton Golf School have the added benefit of personal swing analysis under “live” conditions at the school’s 50-acre practice facility, enabling instructors to obtain and input more accurate swing and shot data for the club fitting system to yield club sets more closely calibrated to individual performance profiles.

“Immediately following an instructional program is the ideal time for golfers to be fit for club sets,” says Steve Dietz, a senior instructor at Ben Sutton Golf School and certified Callaway clubfitter. “It is important to incorporate corrections to posture, setup and grip into the process.”

Students have the option of purchasing the recommended set of Callaway clubs or receiving a detailed print-out of their performance profile for purchasing clubs off-site. Callaway’s unique “Trade In! Trade Up!” program lets students trade in pre-owned Callaway clubs and receive credit towards the purchase of new clubs and sets. Cost for a custom fitting session is $30, and the fee is applied to the purchase price when students opt to buy on-site.

For more information on the Ben Sutton Golf School and the Callaway Golf Custom Fitting Solution, call 800.225.6923, or visit www.golfschool.com .

About Ben Sutton Golf School

Ben Sutton Golf School was founded in 1969 to provide students of all ages and abilities with the highest quality teaching professionals, equipment, and facilities in order to reach their full potential. Recognized as the only true-destination golf school in America, tens of thousands of golfers from all reaches of the U.S. and around the world – including heads of states, royalty and dignitaries; professional athletes; Tour players; movie, music and TV stars; politicians; corporate executives and entrepreneurs – have learned under the school’s real conditions.

Ben Sutton is the only golf school in the world where “instruction is the focus of the entire facility” – not on the fringe of it. Male and female students of all ages and abilities “learn golf where they play golf” at the school’s own 50-acre, nine-hole, configure-as-you-like-it practice facility designed for optimal learning. Support instruction areas include a Short Game Center, 12,000-square-foot putting and chipping green and V-1 Digital swing analysis studios and Callaway Golf Custom Fitting Solution. Students learn in actual playing conditions and situations, hitting real shots, from real tees, fairways, rough and bunkers, over and around water to real greens.

State-of-the-art technology is incorporated into one-on-one learning sessions, which emphasize course management, situational thinking, swing analysis and strategy (working within golfers’ different physical specifications), and training. All instructors are PGA and LPGA accredited, priding themselves in mastering not only golf’s subject matter but clearly communicating it to students in ways that are easy to understand and remember.

Three-, five- and seven-day sessions (14, 23 and 36 hours of instruction, respectively) boast an impressive 5-to-1 student-to-instructor ratio, are conducted all year long and start at $775 with lodging, meals and ground transportation included.

CONTACT:
Shane Sharp
Buffalo Communications
803.547.2118
ssharp@billycaspergolf.com