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BUSHNELL LASER RANGEFINDERS SET TO BE EXCLUSIVE DISTANCE MEASURING DEVICE AT 2006 AMERICAN CENTURY CHAMPIONSHIP

Star-Studded Group of Athletes and Entertainers will use the Bushnell Best-Selling PinSeeker 1500 Tournament Edition at 17th Annual Event

(May 15th 2006) Overland Park, KS, – Bushnell Outdoor Products today announced that the company will be the exclusive distance measuring device provider for the 2006 American Century Championship. The nationally televised 54-hole event will feature some of the world’s most talented athletes and entertainers.

Each of these stars will have an opportunity to use the new Bushnell PinSeeker 1500 Tournament Edition, which has quickly established itself as the most compelling option for serious golfers seeking to accurately measure distances from five to 1,500 yards with +/- 1 yard accuracy (400 yards to a flag without a reflector).

“Five years ago no one would have believed that rangefinders would be such a valuable tool, let alone be legalized for tournament play,” said Bushnell President Joe Messner. “We believe this is an excellent opportunity for Bushnell to showcase its prowess and industry leading rangefinders to a truly unique class of athletes and entertainers.”

The pre-eminent event of celebrity golf tournaments, the American Century Championship will be held at Edgewood Tahoe Golf Course in Lake Tahoe, July 11-16 and will feature some of the most renowned celebrities including Michael Jordan, John Elway, Mike Schmidt, Mario Lemieux, Donald Trump and more.

"It's amazing how sophisticated these celebrities have become with their golf games," said Jon Miller, Senior Vice President of NBC Sports. "The Bushnell PinSeeker will be a popular item with them and is likely to ramp up the competitiveness of the event. We are excited to use the technology to enhance our live coverage.”

Since the USGA’s announcement of decision 14-3/0.5 that permits a committee to establish a local rule that allows a player to use a distance-measuring device to obtain distance information, Bushnell laser rangefinders have been one of the most coveted pieces of golf equipment.

Leading the sales surge is the PinSeeker 1500 Tournament Edition which employs a unique selective targeting mode, allowing the user to quickly and easily acquire distance to the flag without inadvertently acquiring background objects and does so without the use of distracting reflectors.

Unlike other products, the Bushnell laser rangefinders are ready for use right out of the box and capable of accurately measuring distances to objects, over hazards, distance to the bend in a dogleg or to a bunker with a simple aim and click.