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Adams Idea Brand Achieves #1 Selling Iron Status

Adams Golf has had the #1 hybrid iron in golf for more than four years. Leading the Off Course iron set category is new territory for a company once known only for its innovative fairway woods.

Industry Report Shows Idea Iron Brand Leading Off Course Sales

(March 9, 2006) PLANO, TEXAS, – Adams Golf (OTCBB:ADGO) announces that the Idea brand was the best-selling iron set in the U.S. at Off Course Golf Specialty retailers in January ‘06, according to the latest market share results from Golf Datatech, LLC.

On the strength of the Idea a2 / a2 OS Irons, which began shipping to retailers last October, the Adams Idea lineup of irons outsold over 60 other iron sets in the Off Course market. Adams Golf has had the #1 hybrid iron in golf for more than four years. Leading the Off Course iron set category is new territory for a company once known only for its innovative fairway woods.

“We are very pleased with the success of the Idea brand,” Chip Brewer, Adams Golf CEO stated. “Shortly after introduction we received positive feedback from some of our key retail partners regarding the success of the Idea a2 / a2 OS Irons. Because of the quality and performance of these irons we remain optimistic going forward. More importantly, we are strengthening our position as the #1 hybrid irons in golf. Leading a category that we believe is the future of iron set design is both a tremendous accomplishment and opportunity.”

Golf Datatech, LLC, is the golf industry’s only provider of retail market research reports that track the market share, price points, inventory and distribution of golf products.

Developing high-performance and technologically innovative golf products is the cornerstone of Adams Golf. From the initial design, through manufacturing and servicing, Adams Golf is committed to helping golfers of all abilities enjoy the game of golf. For more information visit www.adamsgolf.com.